Freelance information architect · Available from January 2027
I'm Liv, a content strategist and IA specialist with over 15 years' experience in government, arts and culture and higher education. I help teams future-proof their content for AI chatbots in a way that's ethical, collaborative and sustainable.
Organisations are adding chatbots, AI search and assistants to websites people already struggle to find their way around.
If your categories overlap, your pages repeat each other and your navigation follows the org chart, AI will reflect that back at your users. Just faster, and more confidently.
AI isn't going to fix that for you. Good information architecture fixes it at the source.
Start here
A tailored inventory report based on page views, search intent, readability and duplication. The analysis is AI-assisted, so I can help you make the decisions that are right for your organisation.
5 days · £4,000 (£3,500 for charities)
Next step
Insights from the IA review give you a sharp focus on what to do next. Whether it's short-term fixes or long-term capability building to make your team more resilient, the strategy gives you the clarity you need.
14 days · £10,000 to £15,000
Ongoing
Got big plans, like a restructure, a migration or a new AI chatbot, but missing specialist content and IA support? Ongoing fractional support can help.
Monthly · price on request
AI is brilliant at scale and patterns, but it overlooks the nuance and judgement calls that happen in user-centred design.
01
AI-assistedWith meaningful metrics in place, every page is quickly audited, given a red, amber or green (RAG) rating and assigned an action: rewrite, merge or archive.
02
People-ledAn evidence-led snapshot of audience needs, top tasks and browsing behaviour, linking content back to your key calls to action.
03
AI-assistedA new IA mapped back to the old one, with a migration plan ready to go and optional content updates made directly in your content management system.
04
People-ledTree tests with real users confirm the judgement calls about relationships, hierarchies and taxonomies.
Royal Society of Arts
A focused call to action: a compelling Fellowship offer and a physical space for connection in central London.
Department for International Trade
Helped give UK businesses personalised, tailored guidance to grow through exporting.
Food Standards Agency
A structure that shares time-specific safety updates alongside ongoing advice and guidance.
I've worked across government, not-for-profit, arts and culture and education. They all share the same content challenges: old and out-of-date content, an IA that hasn't evolved with the organisation, and time-poor teams who can't keep up with the always-on demands of content.
My approach is simple. Prioritise the content that supports your main services and your audience's search intent, and archive everything else. I take the unwieldy, scattered landscape of a website and, with AI tools, sharpen the focus.
I'm curious about AI, but careful with it. I use it every day and have learnt first-hand where it's amazing and where the pitfalls are.
Book a free intro call and a short diagnostic report to see where you're at.