Your membership isn't the problem. How you're talking about it is.
A tailored membership offer audit to help your organisation attract and retain members
Book an audit that combines customer experience, content marketing and sales opportunities to support membership organisations and cultural institutions.
Are you a membership manager or CMO looking for new ways to increase member sign ups and membership renewals?
Most organisations optimise for sign ups. Very few optimise for return visits. That's where the value gets lost, and where the work actually needs to happen.
Membership Offer Audit
An audit is a quick way to help diagnose both the big challenges and the quick wins.
Messaging and content audit
The way you describe the membership benefits is key. A review and score of messaging across key customer touch points to see where the gaps are.
User flow review
A detailed review of the journey from discovery through to first interaction as a member, highlighting opportunities for design, content and product improvements.
Rate of engagement
This will be a deep dive into the data around member engagement to segment your members. We're looking at key markers such as event attendance and behaviour online.
Competitor/comparator
Broaden your horizons with research into competitor/comparator organisations, and identify how you compare and where you're potentially missing out on key opportunities.
What you'll come away with
You’ll receive a series of findings and insights, plus a number of recommendations to take forward in a clear and manageable action plan.
- Membership messaging suggestions that’s clearer and more compelling — without a rebrand
- A better understanding of where audiences are dropping off, and why
- Practical changes you can make immediately, with confidence
- A stronger foundation for engagement and retention going forward
- Example content you can adapt and use straight away
This is for you if:
You’re a Head of Marketing, Head of Engagement, or Membership/Development Lead…
And you’re noticing:
membership sign-ups aren’t where you want them to be
people join… but don’t really engage
there’s a drop-off after the first year
you’re doing a lot of promotion, but it’s not building real connection
you know your membership could be doing more, but you’re not sure what’s missing
It’s not necessarily because you’re doing anything wrong, but because membership is often designed around access, not experience.
Missed opportunities with members signing up and then losing interest
Most cultural institutions and membership organisations measure performance based on sign ups but the true indicator of success is member engagement and retention.
Why?
People sign up to memberships because they want two things: belonging and transformation and this can only happen through engagement both online and offline.
And this is where the opportunities truly lie. Through detailed reviews of your onboarding experience, content messaging and a broader view of industry trends, you can start to make exciting things happen for your members.
Investment
The Membership Offer Audit gives you the confidence to apply practical changes that can make a big difference to the way you attract and retain members.
Investment between £1500 - £3000
