Content Strategy

About the company

Your content isn’t just about what you publish and how frequently you publish. It’s how you show up, offer a point of view, build trust and create real momentum with your audiences. 

I work with service-led businesses to set the direction on their content marketing so they can create content that not only captures and converts audiences, but helps your clients to keep coming back. 

How do I do this?

  • content pillars to help focus content creation
  • competitive SWOT analysis to identify blind spots
  • focusing on clarity, persuasiveness and consistency 
  • creative ideas on adding value to your clients so they keep coming back for more
  • systems and processes to free up time

 

How I can help you

Content clarity and messaging audit

Each session is yours to own, it always is, but I’ll come to the session with a number of exercises to add some structure where we need it. This will prompt a new perspective, and a breath of fresh air to your mindset.

Strategic expert review

Sometimes it’s the way we conduct ourselves in situations and other times it’s external factors which suppress and hold you back. While each context is different, we’ll build your self-awareness to tackle the factors you can control.

Full content strategy

Being kind but tough, friendly but professional is really tricky but there are ways in which you can strike the balance.

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